Pinnacle Chrono sources the Rolex Pepsi GMT-Master II to order. Rolex removed the steel 126710BLRO and the white-gold 126719BLRO from the catalog at Watches and Wonders in April 2026, so every Pepsi, from the 2018 ceramic reference back to the aluminium-bezel 16710, is now a secondary-market watch. The red and blue bezel has been in production in some form since 1955 and there is no successor. Independent dealer in Fort Lauderdale; each piece authenticated, warranty-card date and set status stated, shipped insured nationwide.
Pepsi references held in hand are in the GMT-Master II collection and under in stock. Anything not listed is located on request.
Pepsi references and current market prices
The steel Pepsi 126710BLRO trades at approximately $22,000 to $27,000 for a complete set since discontinuation, with unworn 2026-dated examples above that. It retailed at around $12,000 before it was withdrawn. The white-gold 126719BLRO and the vintage references are quoted per piece.
| Reference | Case and bezel | Movement | Produced | Approx. market, complete set |
|---|---|---|---|---|
| 126710BLRO | Oystersteel, red and blue Cerachrom | Calibre 3285, 70 hours | 2018 to 2026 | $22,000 to $27,000 |
| 126719BLRO | White gold, red and blue Cerachrom; blue or meteorite dial | Calibre 3285, 70 hours | 2018 to 2026 | $35,000 to $45,000 |
| 116719BLRO | White gold, red and blue Cerachrom; black dial | Calibre 3186, 48 hours | 2014 to 2018 | Price on enquiry |
| 16710 | Steel, red and blue aluminium | Calibre 3185 / 3186 | 1989 to 2007 | $12,000 to $22,000 |
| 16750 / 1675 | Steel, red and blue aluminium; GMT-Master | Calibre 3075 / 1575 | 1959 to 1988 | Price on enquiry |
Ranges are for authenticated examples with box and papers. Vintage references depend heavily on dial, bezel insert originality and service history, and are graded individually.
What the Pepsi is
Pepsi is the collector name for a GMT-Master or GMT-Master II with the red and blue 24-hour bezel, the colourway Rolex introduced on the 6542 in 1955 for Pan Am crews to read a second time zone. The ceramic version arrived in white gold on the 116719BLRO in 2014, and in steel on the 126710BLRO at Baselworld 2018 with calibre 3285 and the Jubilee bracelet. For eight years the steel Pepsi was the most requested GMT in the catalog and the hardest to obtain at retail. Its withdrawal in April 2026 leaves the Batman 126710BLNR and the Root Beer 126711CHNR as the remaining two-colour bezels in production.
Buying a discontinued Pepsi
A discontinued reference with fixed supply and rising demand rewards patience and punishes haste. Pinnacle Chrono sources the 126710BLRO across the range, from a worn example with papers to an unworn full set with a 2026 card, and quotes each with the condition and card date stated so the buyer can choose the point on that curve. The premium over the last retail price is the market, not a markup, and it is written into the quote. Other discontinued references are on the hard-to-find watches page.
Why buy a Pepsi from Pinnacle Chrono
Every GMT-Master II is authenticated before it is offered: serial and rehaut, the two-colour Cerachrom insert and its platinum numerals, GMT hand alignment, calibre, bracelet and clasp code, following the authentication process. Vintage Pepsi bezels and dials are checked for originality against production period. Pinnacle Chrono is a member of Jewelers of America, the Jewelers Board of Trade and the IWJG, quotes competitive rates in writing and ships fully insured.
How sourcing a Pepsi works
- Send the reference, the condition band wanted and whether a complete set is required, through the enquiry form or by phone.
- Pinnacle Chrono searches the dealer and collector network and quotes a specific piece with photographs. No timeframe is promised on a discontinued reference.
- Authentication, service where needed, and insured shipping on approval.
The process in full is on how watch sourcing works. Trades are accepted against the Pepsi via sell or trade your watch.
Pepsi GMT for Fort Lauderdale and South Florida collectors
Pinnacle Chrono is based in Fort Lauderdale, FL 33334, and sources the GMT-Master II for collectors from Las Olas and Harbor Beach through Sea Ranch Lakes and Lighthouse Point to Boca Raton, Jupiter, Bal Harbour and Key Biscayne. The local Rolex market is on the Rolex in Fort Lauderdale page. No showroom; every watch ships insured.
Frequently asked questions
Is the Rolex Pepsi discontinued?
Yes. Rolex discontinued the steel Pepsi 126710BLRO and the white-gold 126719BLRO at Watches and Wonders in April 2026, with no replacement. All Pepsi references are now sourced on the secondary market; Pinnacle Chrono in Fort Lauderdale sources them to order.
How much is a Rolex Pepsi?
A Rolex Pepsi 126710BLRO costs approximately $22,000 to $27,000 for a complete set, with unworn 2026-dated examples higher. The white-gold 126719BLRO trades at approximately $35,000 to $45,000, and the vintage 16710 at approximately $12,000 to $22,000 depending on condition. Pinnacle Chrono quotes each piece individually.
What is the difference between the 126710BLRO and 126719BLRO?
Case metal and dial. The 126710BLRO is Oystersteel with a black dial; the 126719BLRO is white gold with a blue dial or, from 2019, a meteorite dial. Both run calibre 3285 with the same red and blue Cerachrom bezel.
Pepsi or Batman?
The Pepsi has the original 1955 colourway and, since April 2026, the scarcity of a discontinued reference, so it trades several thousand dollars above the Batman 126710BLNR. The Batman remains in production. Pinnacle Chrono sources both.
Does a sourced Pepsi come with box and papers?
Complete sets are located where requested and the card date is written into the quote. Since the discontinuation, papered examples carry a wider premium over watch-only pieces than they did in production, and that gap is stated per piece.
Enquire about a Pepsi GMT-Master II
Send the reference through the enquiry form, call 954-667-8319, or email sales@pinnaclechrono.com. Pinnacle Chrono, Fort Lauderdale, FL 33334. Monday to Friday, 10:00 to 18:00 ET.
Prices shown are approximate market ranges for complete sets and move with demand. Call 954-667-8319 for accurate pricing on the day.